MSN’s latest content partnership: A deal with GrindNetworks to launch a new “comedy channel” called theBubble. The video-heavy site, which launched today, is centered around a web show of the same name; it also features viral videos and other “funny” clips.
The partnership follows others that MSN has reached with third-party publishers over the last two years to power new verticals. In late December, it teamed up with IGN to launch a new videogame channel called ‘Game On’ and it launched a lifeystyle site called Glo with BermanBraun in April. A new health and wellness site — being built with Rodale — is also due this fall.
With theBubble, GrindNetworks is responsible for “site development, daily programming, editorial curation, content partnerships and original programming development,” while Microsoft (NSDQ: MSFT) is taking care of “promotion, distribution, and advertising sales,” according to a Microsoft spokeswoman.
GrindNetworks, once known as PureVideo, counts viral video site StupidVideos.com among its properties. It’s also behind GrindTV, which doubles as the “action sports” channel on Yahoo (NSDQ: YHOO) Sports; the company merged with Sportnet a year ago.