Blog Post

On Smartphones, Facebook & Google Maps Are Killer Apps


Facebook and Google’s Google Maps are two of the hottest apps on smartphones, according to The Nielsen Company’s latest “The State of Mobile Apps” report.

The media market research firm surveyed more than 4,200 people who downloaded an app over the past 30 days. As the accompanying chart shows, Facebook is one of the most popular mobile apps across all platforms. Other top picks include Google Apps, The Weather Channel app and the ESPN app. As for music apps, iTunes is the most popular among iPhone users but Pandora is a hit on all smartphone platforms, especially in the eyes of males.

Nielsen says that an average smartphone has about 22 apps (I have close to 45 on my SIM-less device), with iPhone users installing some 37 of them. Android users typically have 22 apps on their device; Palm users, 14; those on Windows Mobile devices, 13; while BlackBerry users bring up the rear with just 10 apps. In other words, RIM clearly has its work cut out for it: It needs to make the app experience on its devices easier and simpler.

[related-posts align=”right” tag=”mobile apps”]nielsencompanyjune2010report.png

4 Responses to “On Smartphones, Facebook & Google Maps Are Killer Apps”

  1. Martin

    I used to have a Blackberry but I was very disappointed in the limited number of apps I could have installed at one time. Plus I was paying for unlimited internet but it’s internet experience was lacking. Since I have switch to a phone with an Android opperating system I have been much happier. I couldn’t tell you how many apps I have installed – I have an app for just about everything I need to do – travel, go out for an evening, surf the internet, shop and get the best deals locally and on the internet, play games, entertain my toddlers, and the list goes on. Blackberry has a long way to go if they want to compete in the samrt phone arena.

  2. Dempsey

    Wouldn’t company policies keep Blackberry users to a limited number of (or only certain) apps? I’m a freelancing Razr-user, so I wouldn’t know.

  3. My personal experience certainly supports this. As an iPhone user, iTunes is analogous to IE on Windows with no outside options, and Pandora is very much my alternative.

    I believe that this scenario is a primary motivator for Android purchases. Certainly the iPhone has a great experience, but as with the Blackberry, the application is the experience. Device purchases will increasingly become about the application rather than the UI.