Forget about earning badges, Loopt is cashing in on the “check in” trend by launching a new rewards program called Loopt Star that gives people incentives to become loyal patrons to participating establishments.
Loopt may have been one of the early location-based social networks on the iPhone and other smartphones, but in recent months, its relevancy faded when newer start-ups like Gowala and Foursquare created badges and other reasons for users to share their location. But now the Mountain View, Calif.-based company is embracing it all, by offering discounts to stores like The Gap, or free music downloads, or non-monetary rewards, like becoming the “honorary barista” of Starbucks. It’s also adding becoming the “boss” to its repertoire.
At launch, Loopt will be offering users the ability to check in to The Gap twice for 25 percent off coupon, which can be used on the second visit. Universal Music Group is giving five free MP3s from popular artists like Rhianna, Lady Gaga, Mos Def and others, to a user who checks into a qualifying bar with two other Facebook friends. Standford University will give a “special Class of 2010 graduation gift to students, who check in to multiple Commencement week events. And, finally, Starbucks won’t be giving anything away, but for those who check into any individual Starbucks the most becomes the