Blog Post

BuzzMedia Buys Three More Entertainment Sites

Online pop-culture publisher BuzzMedia is back in expansion mode with the purchases of three entertainment sites and new partnerships with three others. The deals come just over a year after the company — which owns music sites like Buzznet and Lyrics.comlaid off 20 percent of its staff and announced it would slow down a plan to expand into other entertainment sectors, citing the “macroeconomic environment.”

A spokeswoman tells us that BuzzMedia is buying new music site PureVolume, urban lifestyle site Concrete Loop and music blog Gorilla vs. Bear. In a release, BuzzMedia says those sites, along with the other three it is entering into partnerships with — PopMatters, The Hype Machine and RCRD LBL — reach five million people a month.

The startup — which was previously known as Buzznet — has raised more than $40 million in funding, including $12.5 million in a round in March 2009. It started with its flagship property, and then bought blogs,,, along with others, from owners ranging from VC fund The Pilot Group to Gawker Media.