Adam Pasick, who spent 10 years at *Reuters* before a brief stint at Atlantic Media, is the new managing editor of nymag.com, filling thw gap left when Jessica Coen departed for Jezebel. Pasick spent the last six months working on Atlantic Media’s promised new business site.(What I should have written: promised but futile. As we’ve suspected for a while, it’s not happening any time soon; details here.) At Reuters (NYSE: TRI), he launched the much-hyped virtual Second Life bureau, covered media and was U.S. editor of Reuters.com. At nymag.com, he’ll oversee day-to-day ops for the site and its five daily blogs. His role also includes expanding the “quantity and quality of original reporting on nymag.com” and working out its aggregation strategy all with the goal of turning nymag.com “into a genuine 24/7 site with a unique news filter.”
The site has played a vital part in New York‘s rejuvenation, complementing the print edition while creating its own identity. Bringing someone in with a wire-service news background should help with urgency and news focus. New York says unique users were up 30 percent at nymag.com over the first four months of 2010, based on Omniture (NSDQ: OMTR) SiteCatalyst numbers, for a monthly average of 7.3 million.
Continues mobile push: A free Android app featuring the five blogs is slated to launch Thursday. For the record, that’s Daily Intel (NSDQ: INTC) (news); Vulture (entertainment); The Cut (Fashion); Grub Street (food and restaurants); and and The Sports Section. New York promises to store five days of content for offline browsing. The mag has a MenuPages.com app on iPhone but this is the first nymag.com app.