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Audio Interview: Reuters’ iPad Users Eat Three Times As Much Business News

So, CEOs will be wandering around, toting iPads with critical business info on, right? Thomson Reuters (NYSE: TRI) think so…

I chatted with the consumer publishing division’s SVP Alisa Bowen, who said it’s “the perfect platform to engage with C-level executives” and who outlined the opportunity tablets present for business news and data publishers…

So far, Thomson Reuters has two main iPad apps – NewsPro, with news and basic market data, has clocked over 75,000 downloads and is showing triple the user session time of Reuters.com, while MarketBoard, which gives pay-per-download earnings and fuller stock data, is “an interesting experiment” in marrying pay-for news in a no-cost wrapper.

Both apps are free – part of the agency’s ongoing grand expansion from B2B wholesale content provision in to direct-to-consumer, ad-supported publishing. “It provides us with a consumer touchpoint for those who are business-to-business customers of ours,” said Bowen of Apple’s device. “That’s an important brand extension.”

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