The unboxing video was initially recognized back in 2006 as a key part of geek culture, and since then, the care and digital bits devoted to slicing through tape, carefully unwrapping your new toy and peeling off the plastic from the screen has proliferated. Some have mocked it, but the phenomenon has spread to other industries with women showing off their latest shopping hauls in videos that are clearly influenced by unboxings.
I don’t want to go into what the spread of unboxing videos may mean for our culture, but I do want to point out the most random and incredibly sincere unboxing video I’ve come across — that of high-performance computing gear from IBM, which is acting as the warm-up system for the coming Blue Waters petaflop supercomputer at the National Petascale Computing Facility at the University of Illinois-Urbana Champaign (hat tip Inside HPC). The video isn’t a play-by-play unboxing because that would take too long, but is a lovingly shot homage to their new gear that I figured fellow geeks might appreciate.
Related GigaOM Pro Content (sub req’d): Supercomputers and the Search for the Exascale Grail