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Ustream Launches Pro Live Streaming Division

San Francisco-based live streaming start-up Ustream officially launched its Global Production Services Department today, which is offering live event coverage for a price. The company division is offering three different packages, ranging in cost depending on the equipment and the number of people used to cover the event.

The cheapest option, called the Mobile Package, gets you a camera operator with a live streaming backpack for $3000 a day. The Concert Package on the other hand includes six staffers operating three cameras and a tricaster set-up, and costs $20,000 a day plus travel costs.

Ustream’s president and founder Brad Hunstable told me via email that his company has been offering professional streaming services for a few years now. Some of the more recent events covered by the company’s new Global Productions division included red carpet events for the American Music Awards and the Golden Globes.

The live streaming division is led by production services Eddie Codel, who is known in the web video world as the mastermind behind Geek Entertainment TV.

Ustream isn’t the only live streaming company to offer paid event services. has been streaming concerts and conferences as part of its Livestream Production offering for 14 months now, with services starting at $2,500 per day.

Related content on GigaOm Pro: Live Event Coverage: Video Rights Roundtable (subscription required)