Blog Post

Yahoo And Nokia: Focus Is On Mapping, Mail — But Not Advertising

Although they’ve been working together since 2004, the CEO’s of Yahoo (NSDQ: YHOO) and Nokia (NYSE: NOK) held a press conference in Times Square to announce the details of a new level for their relationship. The news, which leaked last week, has Yahoo providing Nokia devices with e-mail, search and services. In outlining the new aspects of the Yahoo/Nokia alliance, Yahoo CEO Carol Bartz placed particular emphasis on Nokia’s mobile mapping technology. “Yahoo lost its focus on maps a few years ago — well, not lost it, just invested in other areas, Bartz said. “By partnering with Nokia to build that up, we can still focus on other parts of the business, such as search.” She also noted that is this part of a larger plan for Yahoo to expand its existing partnerships with roughly 100 mobile companies around the world. Nokia will also help it drive growth in other markets including India and Thailand.

Specifically, Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Nokia’s Ovi Maps across the internet company’s offerings. In return, Yahoo’s job involves becoming the exclusive, global provider of Nokia

One Response to “Yahoo And Nokia: Focus Is On Mapping, Mail — But Not Advertising”