Blair Harrison, the former CEO of the once-pioneering online video entertainment site iFilm, has quietly launched his next startup, called Frequency. The site is built on a leanback TV model, focused on the videos, as a tuner to everything being talked about in social media and more traditional outlets. As a mix of automatic and curated aggregator, it shows 15 second clips one after the other in a specific category. It is an idea in this moment when web video is finally beginning to come to TV, and newer concepts like Google (NSDQ: GOOG) TV, Clicker and others are cropping up. The question for Frequency would be gaining scale and then being able to sell branded channels to advertisers, the primary method of monetizing according to Harrison.
Harrison sold iFilm to MTV Networks (NYSE: VIA) in 2005, and left in 2007; since then MTV has folded iFilm into Spike. I spoke to Harrison on his new startup last week. The full video is embedded below.