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Yahoo Looks To Direct Mail Partner To Help it Crack Local Ad Markets

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While Yahoo (NSDQ: YHOO) executives are preparing to discuss the company’s partnership with Nokia (NYSE: NOK) at a Monday morning press conference, other parts of the organization are also looking to outside alliances to extend its reach into local advertising. In a conversation with paidContent, Lem Lloyd, Yahoo

3 Responses to “Yahoo Looks To Direct Mail Partner To Help it Crack Local Ad Markets”

  1. Being in direct mail marketing specializing in mailing lists, we are seeing a slight drop in direct mail. I think there is an initial hype of social media marketing which I believe will fade once there enough time has gone by to analize the actual response rates. Take a local restaurant for example, is it going to bring them any customers using twitter or facebook? These local businesses will continue to grow using direct mail directly into local households.

  2. It looks like that the big G is pushing Yahoo out of the market, Yahoo even dropped (twice) their adsense program that is now run by Chitika. I would love to see Yahoo striking back :)