Babble, frequently referred to as a “hipster” parenting site, has raised another $3 million in funding, according to an SEC filing. The three-and-a-half year-old site features blogs, advice columns, reviews, feature pieces and discussion boards — all geared toward a “new generation” of parents. (Representative headline, at left.)
Babble was spun off from Nerve Media just over a year ago. At the time, it took in $2 million in funding from Village Ventures and followed that up with $1.25 million more from Greycroft Partners a few months later.
The new round, which will be used in part to expand the site’s staff, was led by Village Ventures; Greycroft and new investor iNovia Capital also participated, according to a report in Venturebeat.

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