Google Can Thank Apple For FTC’s Approval Of Its AdMob Purchase

The FTC has unanimously approved Google’s $750 million purchase of AdMob to make it the largest advertising network in mobile.

Despite how many believed the FTC was leaning, the regulatory body said it approved the deal after “thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.”

That doesn’t mean the decision was made lightly, and ultimately it sounds like Apple’s move into the space is what saved it in the end. In a statement issued today, the Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, “the agency