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Zynga Expands To Asia With Purchase Of XPD Media

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Social gaming giant Zynga is making a major push into Asia, through the acquisition of Beijing-based social gaming developer XPD Media. In a release, Zynga says XPD Media CEO Robin Chan will now be Zynga’s GM of Asian business development and lead a group of 40 engineers there, “giving it a presence in one of the fastest growing markets.” Indeed, the Chinese online gaming market is expected to triple in size to more than $9 billion by 2014, according to a recent report. XPD’s titles are on Facebook as well as on Chinese social networks, according to a report in InsideSocialGames.

Financial terms were not released, although Zynga certainly is not short of cash. It raised $180 million in a round led by Digital Sky Technologies in December. This is Zynga’s second acquisition since the funding round; in February, it purchased Facebook game developer Serious Business.

XPD Media is backed by True Ventures and Pilot Group.