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Google Buys Assets of Simplify Media, For Media Sharing

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Google (NSDQ: GOOG) is continuing on its breakneck acquisition spree: it has bought the assets of Simplify Media, a media sharing software/application that allows users to share digital music, photos and videos online, especially media in their iTunes account. The company says it had been developing the technology for the last four years, and also launched iPhone apps called Simplify Music and Simplify Photo, but took it off the app store in March. Presumably that’s when Google came in for the tech/software. CNET has a good series of posts about Simplify’s various software tools and apps over the years. In keeping with its Google TV announcement today, the software or app will bring user’s media content stored on a computer to their TVs and other Android devices.

Review of Simplify Music iPhone app: