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UPDATED: By the Numbers: Facebook vs. Zynga

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Facebook and Zynga, two of the largest social web companies, have been at odds recently. Zynga is one of the biggest buyers of advertising on Facebook, and without Facebook, Zynga would struggle to grow. [digg=]

In other words, the two can’t live without each other. But cooler heads have prevailed and they’ve now settled their differences and inked a 5-year truce. We’ve put together a graphic that lays out the details of their codependency.

Update: Please note that this corrects an earlier version in which the use of Facebook Credits for games was described as “exclusive;” it was not. It also corrects the month in which Facebook removed third-party notifications for Farmville.

Related content from GigaOM Pro (sub req’d):

Will Zynga’s Growth Make It a Facebook Frienemy?

Infographic by Column Five Media

17 Responses to “UPDATED: By the Numbers: Facebook vs. Zynga”

  1. Zynga has gotten the microtransaction-based monetization down to an exact science, so I doubt they’d suddenly switch over to a model based on a monthly fee. They’re highly reliant on viral spread, and they have a very high turnover rate with players, so I can’t imagine a monthly fee making any sense for them.

  2. We need another statistic showing the average active life of a Zynga player, because I couldn’t stick with Mafia Wars more than 2 months, which is great in itself, but telling in terms of the actual current user base.

  3. omglrn2graph

    That pie chart sucks. Same hue for categories? Day one graphical data displays and visualization fail. Bar graph Y-axis is Monthly Active Users, Y-axis is divided by weeks. Is this a rolling month? Label fail.

  4. It looks to me like the Facebook privacy war is sending some heat to the Zynga game community. Guess there is no way to really prove it but thats just my guess from the drops in active users.

    I am only human, and I could be wrong.