Samsung: One-Third Of Its Smartphones Will Run Homegrown Bada This Year

Samsung's open mobile platform called bada

Samsung said its proprietary smartphone platform that it has been prepping for the past year will be the basis for one-third of the smartphones that it ships in 2010.

The first phone based on bada is called the Wave, which is expected to launch in the next few weeks in Britain and Germany, according to Lee Ho-soo, head of Samsung’s smartphone operating system, Reuters reports. With only about half the year left, Samsung must be expecting to accelerate development given its goal of shipping around 18 million smartphone units this year, which is only a small fraction of the overall it makes. The remaining two-thirds of the company’s smartphones will likely use the Symbian, Windows and Android operating systems.

Samsung’s bada will face a lot of competition in the space, especially when it comes to attracting application developers to the platform.

However, as the second-largest handset maker in the world, it may be able to achieve significant volumes quickly. It could simply swap out its old feature-phone proprietary platforms for the new Bada OS, and rely on its current market share to sell a lot of phones. In February, Samsung

Comments have been disabled for this post