Video: Togetherville Tries to Make a Safe Social Network for Kids

Togetherville, a new social network created for parents and kids, launched its public beta this evening. A tough challenge lays ahead for the startup as it tries to balance creating a safe environment for kids, building trust for parents, and — oh yeah — making it fun so that people will actually want to use it.

Mandeep S. Dhillon, Togetherville CEO, gave us a video demo of how his service works and talked about:

  • How the company will use virtual currency to monetize
  • Leveraging parents’ existing Facebook social graph
  • The precautions the company is taking to be COPPA-compliant
  • Using real-world — not anonymous — identities for children

[youtube=http://www.youtube.com/watch?v=Rx4R0Ps7PUw]

Togetherville has been in the works for three years and received an undisclosed amount of funding from Floodgate.

For more on the social network landscape, read Liz’s in-depth piece There’s No Stopping Facebook over at our subscription research service, GigaOM Pro.

loading

Comments have been disabled for this post