Togetherville, a new social network created for parents and kids, launched its public beta this evening. A tough challenge lays ahead for the startup as it tries to balance creating a safe environment for kids, building trust for parents, and — oh yeah — making it fun so that people will actually want to use it.
Mandeep S. Dhillon, Togetherville CEO, gave us a video demo of how his service works and talked about:
- How the company will use virtual currency to monetize
- Leveraging parents’ existing Facebook social graph
- The precautions the company is taking to be COPPA-compliant
- Using real-world — not anonymous — identities for children
Togetherville has been in the works for three years and received an undisclosed amount of funding from Floodgate.