Video: Togetherville Tries to Make a Safe Social Network for Kids

Togetherville, a new social network created for parents and kids, launched its public beta this evening. A tough challenge lays ahead for the startup as it tries to balance creating a safe environment for kids, building trust for parents, and — oh yeah — making it fun so that people will actually want to use it.

Mandeep S. Dhillon, Togetherville CEO, gave us a video demo of how his service works and talked about:

  • How the company will use virtual currency to monetize
  • Leveraging parents’ existing Facebook social graph
  • The precautions the company is taking to be COPPA-compliant
  • Using real-world — not anonymous — identities for children

Togetherville has been in the works for three years and received an undisclosed amount of funding from Floodgate.

For more on the social network landscape, read Liz’s in-depth piece There’s No Stopping Facebook over at our subscription research service, GigaOM Pro.