Chasing Consumers, Cisco to Buy Design House Moto

No, no‚ĶCisco (s CSCO) isn’t buying Motorola (s mot). Rather it’s agreed to buy Moto Development Group, a design consultancy based in San Francisco. It’s Cisco’s attempt to give its consumer products division a boost. Moto has developed products for Sirius, Intel (s intc), Logitech (s logi), LiveScribe and other startups. As a group, Moto has been pushing the envelope on some of the new technologies such as running Android (s goog) on e-Readers and DIY home energy monitors.

Financial terms of the deal were not disclosed. Cisco says that the new design team will report to Cisco Consumer Products Chief Jonathan Kaplan. CCP is responsible for Linksys, Valet and Flip Video product lines.

My take on this deal: It’s a small price and one worth paying if Cisco is really serious about consumer products. At least the San Jose, Calif.-based router maker knows that it’s a bit out of its depth in the consumer market and isn’t shy about looking help elsewhere. However, over the long term I have my doubts that Cisco will be a huge player in the consumer markets. But the company gets an “A” for effort from me.