Roku’s 500,000-plus customers already have access to Netflix (NSDQ: NFLX), MLB.TV, Amazon (NSDQ: AMZN) VOD and MMA’s Midwest Cage Championship, among other channels. Now the streaming-video player, which has talked of a 2011 IPO, is adding the Ultimate Fighting Championship, which airs on Spike TV and Versus in the U.S. The multi-year deal kicks off May 29 with UFC 114: Rampage vs. Evans live and in HD; Las Vegas-based UFC says it produces at least a dozen PPV events annually.
PPV events are $44.99 (ticket prices can run into the hundreds). Other features include the UFC Vault, VOD archived fights, and live pre-and-post fight events. Vault subscriptions typically run $59.99 for six months with some a la carte archived fights at $1.99 each. The Roku UFC channel, which wasn’t live when I last checked, will include some free content. Roku boxes are $79 for standard def and $99 for HD, with discounts for new Netflix subs.