Social shopping site Groupon has acquired European imitator CityDeal, its second acquisition this month. Terms of the deal were not disclosed. Just as Groupon bought Mob.ly as a quick way to extend its mobile services, the purchase of Berlin-based CityDeal is intended to give it a large European presence practically overnight (or 19 months, to be exact), the company said in a blog post.
In addition to local sites in the U.S. and Canada, there will now be a Groupon geographically tailored to users in Germany, the UK, Ireland, France, the Netherlands, Spain, Italy, Switzerland, Austria, Poland, Finland, Denmark, Turkey, Sweden. It is also working on adding sites for Norway and Belgium.
By way of explaining the reasoning behind the purchase of CityDeal Andrew Mason, Groupon’s founder and CEO explains on the company’s official blog, it was more than enough time and effort to make local sites from Miami to Philadelphia distinctive enough. To do the same for a more than a dozen country-specific sites required an established presence.
CityDeal has raised about