YouTube Claims Two Billion-Plus Daily Views

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Credit: Flickr / mark roquet

A new data point about the state of YouTube, which has a fondness for using anniversaries to release them. On the eve of its fifth birthday, the site says in a celebratory blog post that it is now getting more than two billion views a day. That’s up from the one billion-plus daily views YouTube said it was getting back in October, when it was marking three years in Google’s fold.

No mention among the cheering, of course, of the $1 billion Viacom lawsuit, which has led to some less than pretty revelations about how the site may have attained some of its early growth — or whether YouTube is actually profitable yet. Some analysts have said however that YouTube could start contributing to Google’s bottom line this year.

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Thus far, there are three scholarly books available on the subject of YouTube:

The YouTube Reader, (2009) Edited by Snickars and Vonderau
YouTube: Online Video and Participatory Culture, (2009) by Burgess and Green

and this one:

Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

Table of Contents

1. Home Movies in a Global Village
2. The Home and Family on YouTube
3. Video Diaries: The Real You in YouTube
4. Women of the ‘Tube
5. The YouTube Community
6. The YouTube Wars: Elections, Religion, and Armed Conflict
7. The Post-television Audience

— Dr. Strangelove

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