Comparing Android Phone Shipments With iPhone, BlackBerry


No matter if you consider Google’s (s goog) shuttering the Nexus One online store a success or failure, the Android platform is growing at a significant rate. Google’s most recent figures indicate that 65,000 Android phones are shipping every day, and that is a lot of handsets. To put this figure in perspective, let’s compare it to two of its biggest rivals — RIM (BlackBerry) and Apple (iPhone).

Google is shipping fewer phones than either RIM (s rimm) or Apple (s aapl), but considering how much longer its rivals have been shipping phones Google has nothing to be ashamed of. RIM has been most aggressive with marketing its phones, and yet Android is not that far behind (116,667 vs. 65,000). Apple is shipping 97,222 iPhones per day, a solid lead over Android but one that is shrinking with each quarter.

These daily shipment numbers are based on each firm’s latest quarterly figures released through official channels.

Related research on GigaOM Pro (sub. req’d): To Win In the Mobile Market, Focus On Consumers



most manufacturers in 2nd half of the year will be making wp7 devices and fewer android devices. two, apple will be on more carriers including verizon in the us (+/- 10 million phones). android will still be playing catch up for the foreseeable future.
and yes, the store and the phone were and are a failure.


Actually only the store was a failure. Google also sold more than they had expected, but I think they decided they wanted it to be more readily available. Most manufacturers will not produce more WP7 phones than Android because (a) it costs them for licensing whereas Android doesn’t and (b) WP7 hasn’t proven itself anywhere near worthy, whereas Android has proven to be acceleratingly popular. I see Android surpassing pretty much all other OSs in the foreseeable future. Though I think it will constantly be competing with iPhone and possibly Blackberry/WP7 if they get their act together. I think smartphones may never actually have a significant leader. When it all plays out, it will have top competitors with roughly equal marketshare. Android is growing faster than the rest, which is what the real news is. Customer adoption gets stronger with every phone released, plus its different form factors and customizations appeal to a much broader range of people than any of the more proprietary OSs.


But don’t hardware manufacturers shipping Android phones have to pay Microsoft a licensing fee, HTC does according to their settlement. M$ went after Androids software IP with that attack, thus making hardware manufacturers, starting with HTC, pay to use Android.

Sam Hill

You state: “Google is shipping fewer phones than either RIM or Apple”. Did you mean to say “Carriers are shipping fewer Android phones than either RIM or Apple”? Looks like from now on, Google is shipping zero phones.

Brian S Hall

Already at nearly 200,000 a day for just these three OS’s.
The smartphone is the computer!

Of course, on profit margin, Apple is wiping the floor.


That would be a major achievement if the Android-based X10 is now outselling iPhone in Japan, as iPhone had basically conquered the smartphone market in Japan.

ricky cadden

are these us shipments or global? if global, why aren’t windows mobile and symbian included? wouldn’t they both dwarf these numbers?

James Kendrick

These numbers are global. I decided to omit MS and Nokia figures as Nokia doesn’t elaborate what their numbers break down in relation to platform or even what constitutes a smartphone in their numbers. For the record, they reported 21.5 million “smartphone and computer” devices in the latest quarter, which breaks down to approx. 239,000 units shipped/ day.

Microsoft doesn’t report number of WinMo units sold or shipped in its figures. It leaves that up to each partner to report.


“Nokia figures as Nokia doesn’t elaborate what their numbers break down in relation to platform or even what constitutes a smartphone in their numbers.”

We can guess though. Nokia’s converged devices are Symbian smartphones, Maemo Tablets and their Netbook. The vast majority of the 21.5 million units were smartphones – Maemo powered N900s and Non-Touch screen Symbian S60v3 and Touch Symbian^1 smartphones.

It is unlikely they sold more than half a million netbooks so let’s say that gives 21 million smartphones or about 230,000 a day.

Of course Nokia’s presence in the US – which is about a quarter of the smartphone market – is negligible so that gives an indicator of just how far Nokia are ahead in this game.

Mind you, they’re getting killed at the high end. I expect the N8 to stop that rot although it won’t necessarily overtake the iPhone or the new Apple devices, just match them and stop them running away with the market.


Some years ago, Microsoft used to report its quarterly sales figures.

However, those plummeting Windows Phone figures have now become such an embarrassment that Microsoft now keeps the statistics to itself.


I think the chart is wrong- RIM ships 97000 phones a day- Apple 116000

Tom Reestman

RIM and Android have BOGO deals all over the place. Free phones tend to inflate your numbers, but I’ve never seen a strategy where giving away the product you meant to sell was a winner.


And how many of those sales are accounted for in the BOGOF number? Also Nokia sell 235,000 smartphones a day without BOGOFs.

Sorry, that argument doesn’t hold water.


“Apple is shipping 116,667 iPhones per day,”

I think you meant to say RIM is shipping 116,667/day as the chart shows Apple at 97K ;)

I bet Android passes the iPhone this summer with the “hot” new phones on both Sprint & Verizon, while the new iPhone will show a jump I think much of that will be repeat customers. . . don’t think anyone is jumping ship for AT&T at this point.

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