Blog Post

My Damn Channel To Bring Celebrity Autobiography Online

Ever since I heard this NPR piece about the NYC stage show Celebrity Autobiography, I have wanted to see it. After all, who could pass up the combination of hilarious comedians reading out loud from the autobiographies of B- and C-list stars?

Well, the answer is “Someone who doesn’t go to New York often enough.” And so I say to My Damn Channel: THANK YOU, because yesterday the site announced that it’s picked up Celebrity Autobiography as a web series.

The trailer makes it clear that the level of production that’s gone into bringing the show to the web isn’t much beyond simply filming the live show. But WHO CARES when it means that you get to see 3rd Rock from the Sun‘s Kristin Johnston perform excerpts from the autobiography of Mr. T? The answer is NOT ME.

Celebrity Autobiography debuts May 19th, and will run every Wednesday after that.

Related GigaOm Pro Content (subscription required): Should You Super-Syndicate Your Web Series?

3 Responses to “My Damn Channel To Bring Celebrity Autobiography Online”

  1. Mr. Tevego

    I have a skewed perspective on this topic, as I was an early member of the cross-company team chosen to start Hulu, back when it was Newsite (or “Clown Co,” if you believe what we were supposedly being called by Google). Before Jason Kilar and his Shanghai garage were hired to do, what has until recently, been an admirable job running the site.

    From the beginning, Jason showed little interest in making Hulu a true business, especially for someone with a Harvard MBA. Of course, he hadn’t done much with Unbox, either, but he impressed the pants off George K & Zucker by throwing out words like “China” (for the record, Chernin was less taken with the boy wonder). Jason was more interested in user experience and usability and metrics and corporate culture and initially moving the offices closer to the beach, where there were better lunch choices (he got shut down on that last one). A lot of FOX MBAs and NBCU Six Sigma black belts told him he’d never be profitable with the transport costs he was looking at, the ad load he wanted, and the CPMs he thought he’d eventually get. The math didn’t work. Those people were promptly dismissed when Jason was allowed to assume control over the ship and steer it to his whim. The words “enough rope to hang himself” went around a lot.

    But the press fawned over the slightly wonky-eyed Ken doll; the content deals were already in place; and FOX, NBCU, and, now, presumably, ABC, continue to lose money but gain precious “mindshare” (all the better to collect precious “goo” for the larder of the aliens who “truly” run Hulu), but it doesn’t excuse the fact that a lot of smart but presumably “not user-friendly” executives advised Jason from the get-go that he needed to at least prepare consumers for the possibility Hulu might not be free forever. That an enhanced, ad-free, all-you-can-eat, save-what-you-want, view-wherever-you-are, possibly-authenticated version of Hulu would at least hint at a future that might be inevitable. If, for whatever reason, he couldn’t bring about his vision of how it would be profitable. You know – just in case.

    Who knows? Hulu might have been even cooler if some of the slightly less cool people had been listened to instead of shown the door. Pure speculation.