CBS (NYSE: CBS) has made a small acquisition, buying EcoMedia, an environmental media firm. The two companies had already been working together in local CBS markets; under their partnership, advertisers could allocate a portion of their CBS ad spending to a local environmental project that EcoMedia identified as needing funding. So far, EcoMedia says it has invested $1.5 million in environmental projects, including a project to install solar panels at the Long Beach Airport. CBS says all of its divisions will now work with EcoMedia “to bring advertisers a new way to engage consumers while improving the environment.” No financial terms were disclosed.
LAWPRO is the leading provider of professional indemnity insurance and services to thousands of providers in the Ontario legal community. LAWPRO also…Read More
Artificial intelligence (AI) and machine learning (ML) are redefining the enterprise IT landscape, as across verticals see the potential for AI and…Read More
This venerable New York-based newspaper has provided its readers news in a balanced and objective fashion for the last 170 years. As…Read More
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More