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Half of YouTube’s Traffic Comes From Old Videos

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Half of YouTube’s (s GOOG) billion-plus daily views come from videos that have been on the site for six months or longer, its director of product management, Hunter Walk, said at today’s Smash Summit in San Francisco. Walk shared this tidbit about the power of YouTube’s catalog content during a presentation on using the site for business purposes.

One of the examples of a company doing things right on YouTube that Walk offered was salesforce (s CRM), which has more than 300 videos on the site and accumulates around 6,000 views per day. Hunt quoted Jamie Grenney, senior director of social media strategy at salesforce (S crm) as saying that its presence there has been “roughly equivalent to 35 hyper-efficient sales reps on the phone.”

So what can businesses do to be more successful on YouTube? Hunt suggested producing an anchor video capable of attracting 5,000 or more views in order to ensure it shows up in YouTube’s search results and the list of related videos. He also put a big emphasis on SEO, advising to always pay good attention to metadata when you upload video. YouTube is now on its own the “world’s second largest search engine,” Hunt said, and keeping that in mind can help to get more viewers for your content.

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