Sprint’s First 4G Phone Available June 4: Fast But Not Cheap


Credit: Tricia Duryee

Sprint (NYSE: S) has been known for introducing super reasonably priced voice and data plans for some time. That’s why the pricing for its first 4G phone comes as a bit of a surprise: On June 4, the HTC EVO 4G will go on sale for $200 and will cost $110 a month if you want all the bells and whistles.

It’s not that the rate plan isn’t a good deal, it’s just no where near the $25 voice and data plan Sprint’s prepaid division announced last week. But it probably shouldn’t be either. This is the best Sprint has to offer and is the product they are banking on to reverse subscriber loses and compete head-to-head against the iPhone.

And, to be fair, when you do the math, the fees seem a lot more reasonable. A user will get unlimited voice and data on the 3G network, unlimited data on the 4G network, and the ability to connect up to eight Wi-Fi devices, such as laptops, gaming devices and digital cameras, to the phone — for $110 a month. Sold separately, those plans could total $130 a month. If users elect not to have the ability to turn the phone into a mobile hotspot, the rate drops to $80 a month. At $80 a month, Sprint is charging $10 more than any other voice and data plan. That’s because they expect you to use so much data on this device, they just had to do it, a spokesman explained.

The EVO was officially announced at a splashy unveiling at CTIA in March, but the pricing plans were kept under tight wraps until tonight at a New York City event (where they were showing Walt Disney (NYSE: DIS) Pictures

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