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UK TV-and-video news producer ITN Productions is hiring its first ever head of mobile – mobile ad net 4th Screen Advertising’s Miguel Tatay.
ITN has been getting lots of work in original online/multimedia video news commissions for the last couple of years through its prolific ITN On division, and has recently been wrapping some of them in to smartphone apps.
It’s this work that’s probably better known that its earlier efforts – a video news channel on 3’s network and a streamed mobile news channel for Vodafone (NYSE: VOD). It’s high time to get a dedicated mobile guy or gal in.
Tatay was 4th Screen Advertising’s international sales partnerships manager, managing relationships including O2, Shazam, Tesco Mobile and ITN itself.