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NileGuide Buys Travel Q&A Site Localyte

Even more deal activity in the question and answer website market. Travel review aggregator NileGuide has bought up Localyte, a site that lets travelers ask locals questions (Sample: “Where is the best place to kite in Casablanca?” Consensus answer: Near the beach). Localyte claims a community of “tens of thousands” of contributors around the world. NileGuide, which is trying to distinguish itself from other travel sites in part by playing up recommendations from “local experts,” says it will now integrate Localyte into its own website, although it will also maintain the Localyte site independently.

No financial terms were released, although NileGuide has raised at least $9.5 million in funding, including $8 million in a second round two years ago. The deal comes as a number of Q&A sites have raised funding in recent months, including Quora, Fluther, Hunch and PeerPong. Google (NSDQ: GOOG) also recently purchased Aardvark. Unlike Localyte, however, those sites seem to be positioning themselves as general resources a la Yahoo (NSDQ: YHOO) Answers.