How lacking in focus does your business have to be to call itself “Everything Everywhere”? That’s what the UK divisions of T-Mobile and Orange are calling their newly-merged joint venture backend.
The pair couldn’t come up with a good name to unite the carriers on the consumer end – they will continue to operate to customers under their original monikers. Instead, the worst of the names is reserved for the parent company of the 16,500-employee, 30 million-customer group.
Says Everything Everywhere’s CEO Tom Alexander, who was Orange UK CEO, in the announcement: