Delivery Agent, which provides e-commerce solutions for entertainment companies, has made its second acquisition in less than two weeks, picking up interactive media agency The Band. The Band was founded four years ago by several top executives at interactive TV ad firm Turner Media Group and now provides a variety of ad services, including design and tech work, across various platforms, including interactive TV and mobile.
With the acquisition, Delivery Agent says it will now set up a new “advanced interactive media division” that will let its existing entertainment clients “deploy television-commerce campaigns that allow their audiences to transact and make impulse purchases tied directly to the content they are viewing.”
The purchase follows Delivery Agent’s buy last week of Billion Dollar Babies, a designer-fashions sample sale site that it said would provide a “new marketing channel and revenue stream” for customers. The company has raised nearly $60 million.