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New Flash DRM Comes With Output Control

Adobe (s ADBE) has introduced a new version of its Digital Rights Management (DRM) solution, dubbed Flash Access 2.0, that aims to help content providers to monetize premium video through advertising, rental and subscription models. Flash Access 2.0 makes it possible to define a number of different usage rules for a single piece of content, so that vendors can combine a number of these models without having to build out separate video offerings.

The latest version of Adobe’s DRM contains a number of security features that are meant to provide confidence to Hollywood studios and other content providers, including the ability to detect rogue clients that could be used to copy content. The system will also monitor if users change the date and time settings on their machines to extend the typical 24 to 48 hour viewing periods for rented content, and allows anonymous access to content through authentication codes to offer owners of Blu-ray discs access to additional online clips.

One feature that will likely be controversial is Flash Access 2.0’s capability to utilize output controls on Windows systems. Content owners can use this feature to check whether a user has a display that adheres to a copy protection standard called High-bandwidth Digital Content Protection (HDCP). HDCP was developed by Intel (s INTC) and is meant to prevent users from capturing HD signals through unauthorized devices. The result of this being implemented in Flash mean that only users with new, compliant monitors get to see the full HD version of a Flash stream or download, while others have to make do with a lower-quality version.

Adobe is also going to showcase HTTP streaming and its Open Source Media Framework at Streaming Media East. One of the new ways companies can utilize the Open Source Media Framework is the OSMF App Studio, a drag-and-drop media player solution that will be launched by Kickapps tomorrow.

Picture courtesy of Flickr user rebopper.

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4 Responses to “New Flash DRM Comes With Output Control”

  1. I’m almost positive that this is just foolish on Adobe’s part. If there was ANYTHING that could make people hate flash more than they already do, it would have to be output control… the worst of all DRM solutions.

  2. Adobe had my sympathy for a while in the latest hatefest, but this makes me go hmmm. I tell you what will happen in my case – and Im sure I am a broad demographic – The first time a provider trots this out to me is the time they lose my business and I start getting my content for a little additional inconvenience and at a nothing cost.

    When content producers realize the new paradigm is not the obsolete supply and demand model and that the digital marketplace is now defined by the value/convenience model, then stupid ideas like this can fall by the wayside where they belong. GO query Netflix on why they are uber successful and their stock has gone from 25 to $100 in less than 2 years.