Anttenna Creates a “Swap Meet in Your Pocket”

Anttenna today launched a free, real-time iPhone application for consumer-to-consumer and business-to-consumer exchanges of goods and services. The location-aware application is similar to Twitter — users quickly create short “mobile micro-listings” of up to 140 characters of items wanted or for sale. Using this approach, an item or service is listed in just a few minutes, and appears immediately to other nearby Anttenna members. With the application, consumers can search a local map for listings, making Anttenna like a mash-up between Craigslist, Google Maps and Twitter. On an as-needed basis, I could easily see myself using such a simple solution when out and about.

Marcus Wandell, Anttenna’s co-founder and chief executive officer, explains the concept in today’s press release this way: “Anttenna is like a swap meet in your pocket…Anttenna fully leverages the smartphone platforms and new communications standards to give people a whole new way to use classified advertising.”

The concept of Anttenna was born out a scenario not unfamiliar to me: Wandell was at a a New York City music festival and as he wandered the event, found himself wishing the on-site vendors offered a method to send him information on their wares. His thought: Why not leverage the GPS and messaging capabilities of his smartphone for hyper-local, real-time information? Anttenna provides just that, although it requires users to be part of the Anttenna community.

The service doesn’t just facilitate listings of goods or services, however. A chat feature is included for buyers and sellers to quickly converse, ask questions of each other and finalize transaction details. The free application also provides directions between a user’s current location and the nearby items for sale. Wandell says that versions of the software are on the way for Android, BlackBerry and other mobile devices.

Related research on GigaOM Pro (sub. req’d):

How iAd and the iPad Will Change Mobile Marketing

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