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The Cost Of Front Page Regime Change – YouTube: £50k?, The Sun: Priceless

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There’s publicity money can’t buy, and then there’s influence that certainly does have a price…

In two last-minute attempts to influence the UK general election on Thursday…

— News Corp.’s Conservative-supporting The Sun tabloid was only too happy to pump Tory leader David Cameron out of its own purse.
— But the party has paid a fair whack from its coffers for the equivalent message on YouTube’s front page.

It bought one of the video site’s most lucrative ad spots on polling day – a click-to-play homepage video. The buy may at least give us some sight of YouTube’s ad rate card in the UK. Says Catherine Turner of the rival, less well-funded Liberal Democrats’ digital communications team…

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It’s money the Conservatives have to spare, having raised three times more in donations than the governing Labour party, FT.com says. Though Labour says (via BrandRepublic): “In the last few days, we