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The Cost Of Front Page Regime Change – YouTube: £50k?, The Sun: Priceless

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There’s publicity money can’t buy, and then there’s influence that certainly does have a price…

In two last-minute attempts to influence the UK general election on Thursday…

— News Corp.’s Conservative-supporting The Sun tabloid was only too happy to pump Tory leader David Cameron out of its own purse.
— But the party has paid a fair whack from its coffers for the equivalent message on YouTube’s front page.

It bought one of the video site’s most lucrative ad spots on polling day – a click-to-play homepage video. The buy may at least give us some sight of YouTube’s ad rate card in the UK. Says Catherine Turner of the rival, less well-funded Liberal Democrats’ digital communications team…



It’s money the Conservatives have to spare, having raised three times more in donations than the governing Labour party, says. Though Labour says (via BrandRepublic): “In the last few days, we