In Wake Of CEO’s Departure, Digg Cuts 10 Percent Of Staff

Kevin Rose BW Cover

Digg, which saw the departure of longtime CEO Jay Adelson a month ago, is now laying off 10 percent of its staff. In an e-mail sent to employees, founder Kevin Rose says the layoffs are necessary for the “long-term health” of the business.

The job cuts — Digg’s second round of layoffs in a year-and-a-half — raise questions about Adelson’s claims that he was leaving because the site was doing well. In fact, Adelson had specifically noted in a blog post announcing his departure that the company’s sales force was “growing” and the company’s hiring “ramping.”

Digg has made some very aggressive moves lately — the success of which aren’t known. The company ended its exclusive ad-sales agreement with Microsoft (NSDQ: MSFT) a year ago and, a few months later, announced a new ad platform of its own that let users vote on ads just as they do with stories. It also said this fall that an ad network


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