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AT&T Moves Towards TV Everywhere With Revamped U-verse Online Site

AT&T (s T) relaunched its U-verse Online site today, serving free TV episodes and movie clips to both U-verse customers and the general Internet audience. The site features full episodes of shows like Heroes and CSI, which AT&T gets as embeds from Hulu and CBS (s CBS), respectively. U-verse customers can also program their DVR through the site and access a programming guide, channel line-up and other information related to U-verse TV.

Many of these features were previously available through AT&T’s Uconnect site, but the company has bigger plans for U-verse Online. Paying customers will be able to log into the site and access a wider range of programming not available to non-subscribers. The offering will be complemented with U-verse mobile, an application that will make it possible to download select programming and watch it on mobile devices.

AT&T previewed a U-verse mobile iPhone (s AAPL) app in March that made it possible to download shows via your home Wi-Fi network or one of AT&T’s hotspots (check out this Gizmodo video for a quick demo).

AT&T isn’t the only telco looking into offering subscribers access to content online, an idea that is often called TV Everywhere. Comcast (s CSCMK) started its own TV Everywhere platform in December, and Dish Network (s DISH) is working on a similar initiative. Like AT&T, Dish is targeting multiple devices for TV Everywhere content delivery.

Picture courtesy of (CC-BY-SA) Flickr user Martin Kliehm.

Related content on GigaOM Pro: The Paradox of Thinking Outside the (Set-Top) Box (subscription required)

3 Responses to “AT&T Moves Towards TV Everywhere With Revamped U-verse Online Site”

  1. Miranda here. I came across this article while browsing and I have to say that it is probably the neatest thing that I have seen come to TV in a long time. I was able to play around with this at work before I purchased it for a not so bad $99, and I have to say that DISH is probably ahead of the curve! Not only am I an employee but a consumer as well and I wont pay for something I don’t use; I definitely use TV everywhere. It is easy and nice to be able to not have to be sitting on my couch to watch my shows. I know I am not the only one that doesn’t like what they have on TV at the gym.