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TV ad targeter Invidi Technologies has netted a huge $23 million fourth round led by Google (NSDQ: GOOG) and WPP media unit GroupM. When WPP first invested in Invidi almost three years ago, its backing of the Princeton, NJ-based ad delivery system was considered a way to blunt Google’s moves into TV ad targeting. Now, the partnership can be seen as a way for Google to speed up its efforts in that area, which have been fairly slow-going.
As part of Google