AT&T Renames Video Portal ‘U-verse Online’ Ahead of TV Everywhere Launch

AT&T Uverse

AT&T (NYSE: T) rechristened its eight-month-old video entertainment site as “U-verse Online,” setting the stage for the telco’s plans to offer a TV Everywhere authenticated-content service later in 2010 to U-verse TV subscribers.

The company in September 2009 launched the AT&T Entertainment site, which provides free-to-consumer streaming TV shows, movies and video clips on computers. With the new name, AT&T brings the site under the same branding umbrella as its triple play of U-verse TV, Internet and Voice services.

AT&T said later this year it plans to offer U-verse TV customers the ability to log in to U-verse Online for access “to even more TV content choices and features” at no extra charge. The company did not identify which programmers it is working with on the TV Everywhere service. More on Multichannel.

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