Microsoft Previews Spindex, a Social Media Tracking Tool

Instead of one-size-fits-all search, what if you could do “your own personal index, archiving your own information for yourself that’s private, and you could possibly also share?” asked Lili Cheng, who leads the Future Social Experiments Lab at Microsoft, speaking at the Web 2.0 Expo. She answered her question with a preview of a new product called Spindex, aka a “social personal index, or a modern rolodex.”

Spindex is supposed to be available in some limited form for people with Windows Live IDs at http://www.spindex.me/, but I haven’t been able to access that URL yet. From the web-based tool, users can access their social networks and personal information from Twitter and Facebook, get related content through Bing, and save information to Evernote. From the description, it sounds as though it has aspects that are similar to existing social-media dashboard tools such as Tweetdeck and Seesmic.

The idea is to tap into what’s happening in your world of contacts at any one time, Cheng said. You can see your stream, search for keywords in status updates, dive into trending topics and save queries. The tool also pulls forward articles and information it thinks you will find useful, like Facebook’s filtered news feed. Cheng described Spindex as more of a personal search and newsreader tool, rather than a social inbox-type product like Threadsy.

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