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Exclusive Video: Threadsy Launches Message Consolidation Public Beta

Threadsy, a universal social inbox, launched its public beta today, allowing anyone to sign up for its service, which allows users to consolidate e-communications across email, IM, and social networks such as Twitter and Facebook into one inbox.

To kick off the company’s new phase, Threadsy CEO Rob Goldman popped into our offices for an exclusive video chat to talk about the state of social communications. Some highlights:

  • The real inbox clutter comes from optional reading (think: Facebook wall updates, random tweets), and not “required” reading (messages addressed directly to you).
  • Threadsy provides social context around the messages you receive. Get a message from a friend and Threadsy “pivots” to also provide you with a rundown of that person’s recent tweets, posted photos, etc.
  • Goldman recognizes that big players like Google and Microsoft are watching the space and implementing their own solutions (à la Google Buzz). But Threadsy thinks its agnostic approach will be a winner for the company.
  • Now that Threadsy is open, it’s focused on the mobile space and extending its service to people’s handheld devices.

For more on social communication, check out Where Google Buzz for Mobile Fails over at our subscription research service, GigaOM Pro.

6 Responses to “Exclusive Video: Threadsy Launches Message Consolidation Public Beta”

  1. I tried Threadsy when it was in beta and was immediately overwhelmed. Instead of giving me less to look at, it gave me more.

    Even with Threadsy, I still ended up having to go to all the same places it tries to bring in, so Threadsy became one more place for me to have to check.

    I’ll stick with some killer filters on my email putting all the Facebook, Twitter notifications, etc into just one folder I can go through at the end of the day when I have some time.

    In addition, the idea that someone has my account information and auto subscribes me to them, kinda weirds me out.

  2. Go ahead, sign up!
    Give another (barely known) company access to ALL OF your most private data!
    Even with OAuth, they still have access, they just don’t know your password.
    I wouldn’t join if you gave me $20,000
    Lot’s of suckers will though.

  3. Great video interview. This looks like a good product for those really into the social stream of information. Their more agnostic approach seems much better. By not trying to tie you into one communication tool set (gmail, facbook, etc.) they seem to be able to give you everything in one spot. Others have done a horrible job at tying in all your communications. These guys seem to have thought a bit about it.

  4. Derik

    It looked interesting. It’s a shame that signing up forces you to follow them on Twitter without even asking.

    I personally decided to delete everything out of my account rather than worry about them monkeying around with my accounts further.