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Coming Soon: iPlayer’s Social Upgrade

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It’s a shame Erik Huggers even had to respond to the crazy notion that the BBC would somehow look to create a social network out of iPlayer – there are already plenty such things; no point in reinventing that wheel, even putting aside the likely backlash such a move would attract…

But one feature that has been on the drawing board – sharing of iPlayer viewing habits out in to other social sites.

Huggers and Anthony Rose have spoken about this previously and now, we’ve discovered, the feature is actively being tested by BBC developers, who are sharing their favoured shows out of iPlayer to Twitter ahead of its full release…





iPlayer is also likely to offer such sharing out to viewers’ Facebook profiles. The remaining interesting bits…

Will social sites be able to embed the shows, or will the BBC want all traffic directed to (The Beeb is currently nervous about off-site embed syndication, not least because of the added strain all those extra views would place on its servers).

Which social sites will iPlayer plug in to? The BBC’s decision here will likely reinforce the current order of the networks’ popularity.

2 Responses to “Coming Soon: iPlayer’s Social Upgrade”

  1. When you mention that the BBC would somehow look to create a social network out of iPlayer and that there are plenty of such things, are you referring to social networks, or to iplayer like sites that offer streaming entertainment but with social features? Because to my knowledge that would be something new. I may be wrong, but I’m pretty sure that social networks do not offer the breadth of content that the iplayer has, and the iplayer does not offer the breadth of social interactivity that social networks do. If the BBC manages to connect the two, they’re onto a winner.

  2. David Graves

    I’m surprised that it’s taken them so long. 4od’s been linking with Facebook via TestTubeTelly since- what- last summer? Not surprised they’re nervous about off site embed syndication, will be interesting to see how the outcome of the election affects this aspect of BBC planning.