AudienceScience Buys Hispanic Ad Network Consorte Media

AudienceScience

Heavily-backed behavioral targeting firm AudienceScience has bought up hispanic ad network Consorte Media. An official announcement is coming tomorrow, a representative tells us. In a press release, AudienceScience calls attention to the growing purchasing power of the Hispanic population in the U.S. — and says that currently few in the “advertising community” are catering to it.

No financial terms of the deal were released, although both companies share a backer in the Mayfield Fund. AudienceScience, which was previously known as Revenue Science, has raised more than $50 million in funding, while Consorte Media had raised at least $7 million.

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