If Apple charges 1 cent per impression and $2 per click, and mandates a budget of $1 million, here’s how the various click through rates map out:
|
Assumed Click Through Rate |
1% |
1.25% |
1.50% |
1.75% |
2% |
2.25% |
2.50% |
2.75% |
3.00% |
|---|---|---|---|---|---|---|---|---|---|
|
Total Impressions |
33,333,333 |
28,571,429 |
25,000,000 |
22,222,222 |
20,000,000 |
18,181,818 |
16,666,667 |
15,384,615 |
14,285,714 |
|
Total Clicks |
333,333 |
357,143 |
375,000 |
388,889 |
400,000 |
409,091 |
416,667 |
423,077 |
428,571 |
|
CPM (per impression) |
$30.00 |
$35.00 |
$40.00 |
$45.00 |
$50.00 |
$55.00 |
$60.00 |
$65.00 |
$70.00 |
Reported by Tricia Duryee
Produced by Amanda Natividad
Source: WSJ
Published: Apr 30, 2010
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