Media Monitoring Firm Biz360 Sold To Attensity


Some more deal activity in the media monitoring space: Traditional and social media monitoring firm Biz360 has been sold to Attensity, which sells a suite of software applications for businesses looking to analyze “unstructured data,” such as customer surveys and e-mails. Biz360 — which counts companies including Dell, HP (NYSE: HPQ) and Allstate Insurance among its clients — says its platform stands out from competitors in part because of the diversity of the sources it culls, which include more than 50,000 news sources, 10,000 product review sites, and more than 50 million blogs and forums. Attensity says it will expand Biz360’s products beyond North America. Financial terms of the deal were not announced. Biz360 had raised at least $10 million in funding. More in the release.

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