Kyte is pushing the social aspect of video distribution even further with the launch of a new framework for building applications that integrate with Facebook. The video distribution firm says the new Kyte Facebook Application Framework will allow its media customers to create interactive video experiences and more easily connect with their fans on the social network.
The application framework is designed to increase viral distribution of its customers’ videos by enabling viewers to find videos when browsing a publisher fan page and be notified when a new video is published. Kyte has also added support for new features that Facebook announced at its f8 developers conference last week, including social plugins that will allow its customers to add a ‘Like’ button to their videos or to embed a Facebook recommendations box on their page.
Kyte isn’t the only video distribution player to roll out support for Facebook’s new social video plugins. Brightcove also announced support for Facebook’s open graph and social plugins last week. But Kyte has been pretty aggressively pushing social video for some time. That, as well as a focus on mobile video sharing, has been a key differentiator for Kyte as it tries to sign up media companies to use its platform.
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