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Atlanta-based TV startup Clearleap is showing off a new programming guide application that was developed to enable end users to easily search and navigate short-form content on cable TV. The company’s new MyPlaylistTV application is being targeted at cable providers and other video distribution companies as they look to add more online video content to their programming mix.
Clearleap partnered with interactive TV firm itaas to build the MyPlaylistTV app, which was created for video on-demand (VOD) content that could be shown through traditional cable services. The companies chose the interactive cable standard Enhanced TV Binary Interchange Format (EBIF) to power the app.
The app was designed with lean-back TV viewing in mind, so it lets users see a continuous stream of short-form programming on VOD, rather than having to constantly search for new clips after one short clip is finished. It does so by building pre-populated playlists from VOD libraries and streaming the video segments in a linear fashion. Users can navigate forward and back through various videos and playlists without the stops and starts associated with most VOD services.
At the same time, the app provides an easy search and navigation system, enabling viewers to find the content they want more easily. Rather than making users scroll through video titles in the usual VOD fashion, the app highlights different categories and genres of short-form content that are grouped together.
For Clearleap, which helps traditional pay TV providers utilize web-based content management for VOD services, establishing a programming guide that makes sense could help boost the attractiveness of its offering. The firm distributes content from web-based companies like blip.tv, Next New Networks and Revision3, and has deals with distributors like Atlantic Broadband.
Related content on GigaOM Pro: Why Cable Operators Need an Apps Strategy (subscription required)