Yahoo Strikes Premier League Highlights Deal

By Mark Sweney: Yahoo (NSDQ: YHOO) has struck a deal with the Premier League for the UK online highlights for the 2010 to 2013 seasons.

From the start of next season in August, Yahoo, which is in final contract negotiations with the Premier League, will run a five-minute highlights package of every match on Yahoo.co.uk. Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures. Virgin Media (NSDQ: VMED) currently have the rights.

“The acquisition of Premier League rights shows how serious Yahoo is about providing the best in video content for our both our users and advertisers,” said Rich Riley, the company’s European managing director.

Yahoo’s deal also includes the right in the UK to syndicate all, or part, of the Premier League highlights content to third parties.

Yahoo in the US has similar deals with big name sports including the NBA basketball, PGA golf, NHL hockey and MLB baseball.

This article originally appeared in © Guardian News & Media Ltd..