Internet Brands has purchased ExpertHub, which runs a network of sites that let consumers look up professionals like dentists, accountants, and lawyers (ExpertHub owns such wonderful domains as DivorceLawFirms.com and PlasticSurgeons.com). Professionals set up profiles that are then distributed across ExpertHub’s SEO-optimized sites.
In a release, Internet Brands, which owns sites like ApartmentRatings.com and CarsDirect.com, says the deal will help it cash in on the small- to- medium-sized business internet advertising market.
Internet Brands has historically been extremely acquisitive — but the pace of its purchases slowed down significantly last year. In 2009, it spent $19.9 million on 18 buys, down from $62.6 million on 29 acquisition in 2008.
That may be changing. In addition to ExpertHub, Internet Brands said today it had purchased two shopping sites, “Deal of the Day” tracker DoDTracker.com and reviews site PursePage.com, meaning it will now made 11 acquisitions so far this year. None of the financial terms of any of theses latest deals were released.