Pixar’s (s DIS) Toy Story films have always managed to have grown-up appeal, thanks to playing on the feelings of nostalgia we all have for beloved-but-forgotten playthings. But for the upcoming third installment in the franchise, they’ve taken it one step further by introducing one of Toy Story 3‘s newest characters to the Internet with his very own commercial.
So perfectly reminiscent of a 1980s commercial you might find on an old tape that I almost suspect Pixar dubbed it onto VHS and back, Lots-o’-Huggin’ Bear is established as a cuddly toy perfect for any girl or boy. He doesn’t have the cane seen on his official Toy Story 3 poster or Ned Beatty’s drawling voice work. Also, something about the “real world” version is slightly off-scale from the animated character. But it’s still adorable.
And this isn’t even the genius part of this campaign! No, the genius part of the campaign is the YouTube (s GOOG) account hosting said video. Since March 24, 2010 User MrCrazycommercials has uploaded 18 classic commercials from the 1980s, of which Lots-o’-Huggin’ Bear is only the latest. The other 17 commercials are all for genuine products, including Glow Worm, Pac Man Cereal and Speak and Spell (my childhood favorite).
The commentary on the commercial uploads is pretty funny, too: “I never had a Speak and Spell,” MrCrazycommercials reflects on the latter video. “In fact the only time I ever saw it used was in the E.T. movie. I was however very excited when I got my first TI 83 calculator… That was rolling in style in the day. I feel as if I must have been far too frightened by the voice of the speak and spell to ever actually use it.”
Toy Story 3 hits theaters on June 18, 2010. In the meantime, let’s keep an eye on what else MrCrazycommercials might upload — there are 13 other new characters from the film we might get to meet.
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