Google Picks Up Israeli Widget Developer LabPixies


Google has acq-hired another small company — LabPixies, one of the first developers to create gadgets for iGoogle (NSDQ: GOOG). The Israeli startup’s widgets/gadgets/app are also on Yahoo (NSDQ: YHOO), Android, MySpace (NYSE: NWS), iPhone., and Hi5 but Google is taking it in house. Among its mini-games, the popular Flood-It. According to the iGoogle team’s Don Loeb on the Google Code blog, the LabPixies team will be based Google’s “ever-growing Tel Aviv office” and “will anchor the company’s iGoogle efforts across Europe, the Middle East, and Africa.” LabPixies is led by CEO Ran Ben-Yair.

No financial terms were disclosed but the acquisition fits a pattern Google has been running for months, mixing larger tuck-ins with developer pickups. This marks the thirteenth acquisition in nine months, if my count is right, and the third this month. The other two April purchases were UK Android app developer Plink and online video platform startup Episodic, which had raised at least $2.5 million.


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